Making Immersive Product Experiences Easy for First-Time Users

Augmented reality can make online shopping feel considerably more tangible. Instead of asking customers to understand a product through a few photographs and paragraphs of description, brands can let them explore digital representations in a more interactive setting. They can view an item from different angles, place it within their surroundings, or discover visual details that are difficult to communicate through conventional product pages.

Yet there is a major difference between building an impressive AR experience and building one that first-time users can actually enjoy. People encountering augmented reality for the first time may not know what to expect, where to tap, how to position their phone, or why the experience requires…